"Because tomorrow has to be greener"
PR agency Trendeal Oy has launched in May 2010 a new concept, which is based on sustainable development, ecological solutions and green values.
This concept is called Trendeal - Green Zone
What is Green Zone?
Green Zone is a wholesome way to think and to act, which is focused on the values of the future and strives to transmit information about Trendeal’s client brands which are committed to sustainable development. The brands which are a part of this concept execute provably green solutions in their procedures and have placed the values of sustainable development as the priority in their operation.
Trendeal will bring these green brands forward as an important group based on ecological, ethical and/or sustainable development values. Green Zone concept will bring forth Trendeal’s brands which are a part of this category and will pursue to pass on information about the green values behind these brands even more detailed than before.
Trendeal Oy wants to be the first PR agency in Finland to be in the frontline pushing forward these environmentally vital matters and innovations to the publicity….. because tomorrow has to be greener!
More info join our mailing list here
Our Green Zone Brands
Background
El Naturalista is a shoe brand, which is renowned worldwide and inspired by the nature and people. El Naturalista shoes are comfortable, ecological and trendy. The company’s eco-policy is an unwritten law to all the people working with El Naturalista, suppliers, factories, agents and sales personnel.
Corporate responsibility
Besides the eco-policy, El Naturalista has also implemented corporate responsibility in both social and environmental levels to be a part of the company’s corporate philosophy,El Naturalista is more than just shoes!
El Naturalista is conscious of the many problems confronting the disadvantaged people and has launched several humanitarian projects in different parts of the world.
These projects aim to help those who are less fortunate in life and to support many humanitarian associations. One major effort of help lately was to send thousands of shoes to Haiti, to people who have lost everything in their lives.
www.elnaturalista.com
Become a Froggy fan in facebook!
Green Features
El Naturalista’s earth friendly practices mean for example that the company uses only natural materials and avoids using any polluting substances and toxic products. As a company, El Naturalista seeks to protect the environment and maximizes the usage of biodegradable and recyclable/recycled materials in the production of their shoes.
El Naturalista also pays fair compensation to their providers and employees, promotes traditional forms of production, supports the use of appropriate new technologies and produces all their shoes in their own home country, Spain. El Naturalista operates with total corporate transparency at all levels.
El Naturalista is continually working to find even better and more eco-friendly ways to produce the shoes. The company’s customers are aware of the environmental policies and the increasing sales demonstrate that consumers approve and support the efforts.
Background
La Alpaca is a company, which imports clothes and accessories made of alpaca wool and -fur from South-America. The collection is designed by European designers from this totally organic and natural fiber. The clothes are extremely soft and hypoallergenic, so they are even suitable for people with very sensitive skin and many people with allergies.
The collection consists of clothes and accessories for both men and women, from socks and pashminas to overcoats. Items of interior design are included as well, for example fur rugs and pillow cases. Handicraft yarns with natural hues are also available in the collection.
Alpaca is a gregarious animal, which is part of the genus camelus, relative to the camels in other words. Alpacas live in South America, in the Andes mountains. It is one of the oldest known domestic animals. They are known to be tamed already 5000 years ago. Their living environment is very rough, 3000-5000 meters high up in the mountains it is very cold during the nights and quite hot when the sun shines during the days. To be able to live in these conditions, the alpaca has growed a very soft and thick fur to protect the animals from cold, humidity and also from the sun. The fur is long-haired, the 25-30 centimeter long hairs are hollow and that makes the fur extremely insulating.
www.la-alpaca.fi
Become a La Alpaca fan in facebook!
Green Features
One grown alpaca gives 2-4 kilos of wool per year. There are over 22 natural hues of alpaca wool, black, white and different shades of grey and brown. Alpacas can be either monochromatic or multicolored. The wide variety of shades reduces the need to dye the wool and that reduces the amount of chemicals used to process the wool. Alpaca wool is free of lanolin and it isn’t hoarse like lamb wool and this enables most wool allergics to wear alpaca wool.
Alpacas graze freely in the mountainsides only the herdsmen watching over them. The animals are not mistreated or over produced in order to obtain the wool or fur. The wool of an alpaca is seven times more enduring than lamb wool, so La Alpacas’ classically designed products persevere time very well. This material doesn’t need washing often either, dustup is recommended as a regular way to keep the products fresh and clean. When a product made of alpaca wool really needs to be washed, the recommended detergent is shampoo meant for human hair because this fine fiber is closer to that than any other fiber.
